CONTENT STRATEGY & SEO

I specialize in creating content, SEO-compliant content, and strategies that improve traffic. My skills include keyword research, content optimization, link-building, and performance analysis. I have worked with cross-functional teams to achieve impactful results for well-known brands. I balance a data-driven approach with creative insights, ensuring that content not only meets SEO standards but also resonates with the target audience, leading to better engagement and conversion rates.

SEO content strategy for global debt collection leader

I led the development of an SEO content strategy for a global debt collection company facing stagnant online growth. By conducting a detailed audit and keyword research, I optimized existing content and improved user experience. This dual-focus approach increased search rankings by 35% for international branches and boosted overall website traffic by 20%. Key efforts included content restructuring, user journey optimization, and performance tracking, ensuring the brand's authority and market reach were significantly enhanced.

Multichannel content creation for meal prep companies

At a marketing agency, I led content strategies for meal prep companies, focusing on social ad campaigns that achieved significant success during COVID-19. Our campaigns consistently generated high returns, exemplified by a four-month project where we achieved 472,365 PLN in revenue with a 1,248% ROI on a 37,859 PLN ad budget, securing 782 transactions. My responsibilities included content creation, strategy ideation, and managing UX improvements for client websites. I took part in building a web development team, producing content for new sites and overseeing copywriters. Notable clients included Dietly, Chef Box, Diet Box, and Polish celebrity Małgorzata Rozenek.

Outdoor and sports content writing

Combining my passion for the outdoors and sports with my content expertise, I have engaged in several projects that align with my interests. I collaborated with Allegro, crafting and optimizing affiliate content that spurred a 30% increase in targeted traffic and an 18% boost in affiliate sales conversions. Additionally, I contributed to a blog focused on football stadiums, writing news articles, in-depth stadium guides, and SEO-optimized summaries. These experiences allowed me to blend my professional skills with my passions, producing engaging content for sports fans and outdoor enthusiasts alike.

Collaboration with SEO agency and its clients

During my collaboration with an SEO/SEM agency, I initially focused on SEO copywriting, producing high-quality content based on predefined guidelines and keyword research. Over time, my role expanded to include creating these strategies myself. I crafted articles for various industries, such as health, automotive, security, and business furniture, using tools like SEO Surfer to optimize content. My work resulted in numerous first-page Google rankings, particularly for clients like Assa Abloy and leading automotive brands. A notable achievement was developing SEO content for Jaguar and Land Rover, securing high-quality backlinks from prestigious sites like National Geographic Poland.