PUBLISHED WORK

my articles and best pieces of content published online

Trace the threads of my professional writing. Each section reflects a chapter in my career, highlighting key projects and the insights they’ve afforded.

Starting as a freelancer, I provided copywriting services, which quickly evolved into a collaborative role with Marek Masalski's SEO agency. This experience was fundamental in grasping SEO essentials and learning about building theme-based websites geared toward traffic and affiliate sales. 

I contributed to developing websites like Galeria Domów and Twój Medyk, focusing on content delivery and SEO strategy. These initial projects laid the groundwork for the next step in my career: running my marketing agency.

I developed a strong foundation in project management and marketing at my agency, which I brought to my work with Zero Bullshit Management. 

Among other objectives, I focused on optimizing the existing website content and co-creating new professional publications with the support of industry experts. These pieces of content aimed to provide practical insights into management practices for a wide professional audience, ensuring high search visibility and reader engagement.

Take a look at the results of my collaboration with Zero Bullshit Management, where theory meets practice in our expert articles.

My time at Marketing Management is worth mentioning, even though it wasn't a typical copywriting role. It has endowed me with extensive experience in content marketing and solid understanding of best practices in project management. Alongside the team, I've contributed to the development of numerous websites, placing a strong emphasis on user experience. My initial content-related tasks have expanded to encompass broader responsibilities including user experience, content architecture, and basic web design for our clients.

As part of a marketing agency, I collaborated with the performance team to create comprehensive marketing strategies for clients, primarily based on social media applications. These strategies involved driving traffic from social apps to landing pages where users could buy meal prep services. This process included crafting compelling marketing copy, developing campaigns, and conducting thorough testing to optimize performance.

To explore some of the websites we've developed, simply click the button below. It will direct you to the "UX Writing" section, where I showcase my web writing/UX writing projects. 

Throughout my career, I have collaborated with numerous marketing agencies, specializing in SEO strategies and copywriting. I have crafted engaging blog articles, compelling web copy, and effective SEO content, all tailored to enhance search engine visibility and drive organic traffic. My work has resulted in dozens of first-page Google rankings over the years. During my time collaborating with these agencies, I have helped position major brands such as Jaguar, Land Rover, Flavamed, Assa Abloy, Otomoto, and Mercedes at the top of Google search results through my articles.

My copywriting and content strategy efforts have directly translated into notable campaign successes and business growth. Here’s a snapshot of what I did and what these collaborations achieved:

• Took part in creating and launching Land Rover and Jaguar’s SUV campaign, driving a 15% increase in traffic to the main site through strategically crafted sponsored articles.
• For Allegro, crafted and optimized affiliate content that spurred a 30% increase in targeted traffic and an 18% boost in affiliate sales conversions.

These milestones underscore not just the reach but the tangible impact of content precision, setting the stage for continued growth.

Working with top-tier brands required a strategic approach to content that went beyond writing. Engaging with these companies called for a calculated blend of creativity and market acumen. 

I developed and executed content strategies that were precise and effective, with a strong focus on aligning brand voice with business objectives. My collaborative efforts with marketing managers and cross-functional teams ensured that our content hit the mark, resonating with target audiences and supporting each brand's distinct position in the market. 

These experiences have equipped me with a robust skill set and capacity to deliver content that activates brands and captivates consumers. 

Notably, while many projects and clients mentioned in this segment were through SEO/SEM agencies, several were my personal B2B clients (namely: Jak przetrwać, Senuto, Health Labs).

My recent collaboration with a leading international trade credit insurance and debt collection company showcases the culmination of my copywriting journey. Here, the depth of my experience meets the breadth of global business, resulting in measurable outcomes.

• Collaboratively worked with performance managers to co-create and execute content strategies, leading to over 20 key keywords ranking on the first page of Google results.
• Enhanced the design and user experience of crucial subpages and landing pages, integrating UX writing principles and user behavior analysis via tools like Hotjar, resulting in a conversion increase of 8% to 14%.
• Spearheaded a 20% year-over-year increase in website traffic from Google, reflecting the success of our targeted SEO practices.
• Suggested SEO enhancements for the Singapore and Indonesia branches, and implemented some of them,  contributing to a 35% rise in search engine rankings and a 30% increase in organic search traffic.
• Played a key role in producing educational content that became central to a campaign, leading to a 20% boost in lead generation in specific markets.

These achievements highlight the strategic edge I bring to content development roles, where my contributions directly correlate with improved user engagement and business performance.

Beyond my main copywriting expertise, I have a strong interest in sports, particularly football, which I've explored through various writing projects. 

This section highlights my work with a sports media service focusing on stadiums. My contributions ranged from writing news articles and in-depth stadium guides to scripting video content and managing social media channels. These experiences have allowed me to blend my professional skills with my passion, producing content that engages sports fans and enriches my portfolio.

Have my writing and projects sparked your interest? I’m always open to discussing potential collaborations and new opportunities or simply exchanging ideas about content and copywriting. Let’s connect and take our conversation forward.