SUPPORTING SEO/SEM AGENCIES

Over the years, I have had the privilege of working with various top-tier brands through my partnership with a couple of SEO/SEM agencies, mainly Marketing Match. These collaborations have allowed me to refine my skills in content marketing, SEO, and copywriting contributing to numerous successful campaigns.

During my time collaborating with a leading SEO/SEM agency, I played a key role in executing content strategies that aligned with each brand’s business objectives. My work involved SEO research and creating content optimized for certain business goals.

This experience has equipped me with the skills to produce high-quality content that engages and meets business objectives. Also, I have developed a robust understanding of content marketing within the framework of SEO/SEM strategies.

• Content creation. Writing blog posts, articles, and social media content tailored to the target audience, ensuring alignment with brand voice and SEO best practices.
• SEO optimization. Conducting comprehensive SEO research, including keyword analysis, competitor research, content gap identification, and others to enhance search engine rankings and drive organic traffic.
• Content strategy planning. Collaborating with team members to develop and refine content strategies that align with overall marketing goals.
• Performance tracking. Monitoring content performance using analytics tools like Brightedge and Google Analytics to track engagement and make data-driven improvements.
  

In 2022, Marketing Match, an SEO/SEM agency, collaborated with Jaguar and Land Rover to promote their new SUV lines. The project aimed to increase brand visibility and drive traffic to their websites by building valuable backlinks through high-quality content placement.

I played a crucial role in the content production for this campaign. My tasks included writing the articles, researching and proposing topics, and ensuring that the content bridged the gap between SEO requirements and the expertise of motor industry specialists from Jaguar and Land Rover. I also ensured that the content adhered to SEO guidelines, achieving high scores on tools like SEMrush and SEO Surfer, which were integral to the campaign's success.

The campaign focused on creating lifestyle articles tailored to specific target audiences, such as adventure enthusiasts, families, and city break lovers. These articles were published on reputable platforms like the National Geographic blog and major travel sites. The content seamlessly integrated keywords and linking, directing readers to Jaguar and Land Rover’s SUV product pages.

This project demonstrated the effectiveness of combining quality writing with smart SEO strategies. By focusing on content that resonated with specific audiences and adhered to SEO best practices, we saw clear improvements in traffic and engagement. The campaign reinforced the importance of thoughtful, targeted content in driving real, measurable results.