WORK SECTION

all about my professional pursuits 

and find out if we are a good fit!

In this section, I will expand on the information in my CV. You’ll gain a better understanding of my skills and experiences, allowing you to see how I can contribute to your company’s success.

As a seasoned content marketing professional, I specialize in creating a wide range of content, including SEO-compliant and UX/UI-friendly materials for websites and social media, ad copy, video scripts, news articles, and comprehensive content strategies. My work has consistently improved online visibility and engagement, earning first-page Google rankings for various brands and achieving notable ad conversion rates.

I have experience participating in diverse projects across different settings, including corporate environments, startups, agencies, and editorial offices. In these roles, I have taken responsibility for key aspects of the content marketing process, including planning, strategizing, and managing content initiatives.

• Content Creation: Expert in crafting engaging blog articles, social media posts, and website content that boost user engagement and brand consistency.
• SEO Optimization: Proficient in keyword research, link-building, and optimizing content to achieve high search engine rankings using tools like SEMrush and SEO Surfer.
• UX/UI Writing: Skilled in creating user-centric content that enhances the user experience and aligns with design principles, utilizing tools like Figma and Adobe XD.
• Content Strategy: Experienced in developing and implementing effective content strategies that drive traffic and conversions.
• Project Management: Capable of managing content projects from inception to completion, ensuring timely delivery and quality results.
• Analytics & Reporting: Proficient in using Google Analytics and Hot Jar to track performance metrics and derive actionable insights.
• Marketing Management: Experience in developing advertising strategies for social media and managing marketing projects.
• Technical Skills: Knowledgeable in IT and network design, website and database administration, certified by E12, E13, and E14 certifications.
• Languages: Proficient in English, confirmed by the First Certificate in English (FCE) from the British Council Poland.

• SEO & Analytics: SEMrush, SEO Surfer, Google Analytics, Brightedge, Hot Jar
• Content Management: WordPress
• Design & Prototyping: Figma, Adobe XD, Miro
• AI: Chat GPT, Jasper, SEMrush AI writer, Midjourney

Led SEO strategy for a global client

Successfully collaborated with a leading international trade credit insurance and debt collection company, driving their content strategy. This effort resulted in over 20 key keywords ranking on the first page of Google and a 20% year-over-year increase in website traffic. Additionally, suggested and implemented SEO enhancements for their branches in Singapore and Indonesia, leading to a 35% rise in search engine rankings and a 30% increase in organic search traffic.

Contributed to a web team establishment

Played a key role in forming the web team at a startup specializing in diet catering services. This effort led to the acquisition of over 30 new clients and a 35% increase in annual revenue. Additionally, led the optimization of web processes to establish internal standards for UX-compliant digital products.

Implemented content strategy for major brands

Responsible for executing content strategies for renowned brands such as Jaguar, Land Rover, Assa Abloy, and Berlin Chemie during my collaboration with a SEO/SEM agency. This involved creating SEO-compliant blog articles and other content pieces tailored to specific client requirements. Additionally, I managed multi-channel content delivery, ensuring cohesive brand messaging across various platforms.

Below, you'll find a selection of my most important case studies, showcasing key achievements and reflecting my skill set in copywriting, content marketing, UX, and UX writing. Select a category to explore the case studies.

owlsolutionsoffice@gmail.com